Launching a brand requires relentless determination, guts, and a refusal to quit

I’m an entrepreneur, brand builder, and mentor with over 15 years of experience in the food & beverage world. I’ve built and sold four incredible companies, generated nearly $40 million in sales in the past five years, and have a deep passion for helping other founders launch their own remarkable brands and products.

A little bit about my journey:

In 2013, I founded a company called Buff Bake, a protein cookie that quickly muscled its way into major health stores like Vitamin Shoppe, GNC, 24 Hour Fitness, and Whole Foods nationwide. After exiting Buff Bake, I launched Spudsy in 2018, transforming ugly sweet potatoes into a snacking sensation. Today, Spudsy is available in over 20,000 retail doors across the country—including Whole Foods, Kroger, Costco, Walmart, and Target.

Currently, I serve as the CEO of Sprinkles CPG, a sister company to the iconic Sprinkles Cupcakes. I spearheaded the creation of their cupcake flavored chocolate, including the innovative Cupcake Cup, which has rapidly expanded to 4,000 Walmart and 2,000 Target stores in just one year. But enough about me—my focus now is on how I can help you.